Building a Creative Ecosystem: Live Masterclass
Join me for June's masterclass, kicking off in less than two hours.
This isn’t just about posting ‘for the algorithm’. This is about building a sustainable practice as a writer and scholar. This is about figuring out the balance between my ‘work’ and my ‘content’ and seeing social media as an inherent and intrinsic part of my process. This is about creating value for my readership, establishing my authority and voice, and building genuine, authentic connections.
I’ve been studying the work of icons to develop my theory of iconicism. Arising from this, I’ve been developing guides for creators based on iconic presence that I’ve first tried out myself. Over the past month, it’s started working... big time. And now I want to share my research, my experiments, my learnings, my practice with you.
This isn’t about me telling you the one perfect formula for success. Rather, it’s me guiding you through foundational knowledge so you can create the formula for yourself.
So if you’re a creative, a scholar, an entrepreneur, and you want to find the sweet spot between creating meaningful work and getting seen, join me for my June masterclass.
In this month’s Creative Machina masterclass, I’m diving into one of the most misunderstood tensions in a creative career: the difference between the work and the content. So many creatives, scholars, entrepreneurs often feel stuck—torn between making meaningful work and staying visible online. You’re not alone if you feel like you’re constantly creating for the algorithm, burning out on content, or unsure how to grow your audience without compromising your process.
This session will break down the distinction between the two, why both are essential, and how to create a sustainable rhythm that serves your creative practice and your visibility. I’ll share practical examples from my work as an author, publisher, and strategist—and then open it up for a live Q&A to help you troubleshoot your own process. You’ll leave with clarity, tools, and a new way of thinking about your presence online.
June 12, 10 AM AEST on my paid Substack community.